The discussions and challenges that cities around the world are currently facing are largely justified by the need for mobility and accessibility, conditioned to the pace of population growth. Urban infrastructures will not physically be able to support these flows, it is imperative that development be thought of by integrating all the agents who live in the public space, and by promoting behavior change, towards new, more sustainable and facilitating habits.

In addition to the rigorous definition of the ROI, NPV, and IRR indicators, the conceptual model of the QSP Business Plan results from a concrete analysis methodology transversal to the project or the company, verifying all the internal and external environments that allow launching or restructuring a more safely and competitively in the market, leveraging opportunities and creating a solid and effective business model.

Digital tools are an unavoidable certainty as companies respond to three significant trends: the globalization of access to markets and products, the personalization of consumption, and the internal and external convergence of technologies.

The Marketing Audit is a comprehensive, systematic, and independent examination to determine problem areas and opportunities. The central objective of this operation is to identify errors and the reason for any deviations between what was projected and what was carried out by the organization, as well as to determine their causes and draw up an action plan to correct and implement new measures to improve the unit's performance. Responsible for marketing.